The National Geographic Society is a well known and highly respected organization that has funded thousands of projects and expeditions over the past 100 years. This society consists of numerous scientists and supporters from across the globe. Their main goal, as stated on the website, is to "inspire people to care about the planet". Although the audience of this site could be seen as mainly the scientific community, people of all ages and cultures can be drawn to a sight such as this. Anyone with the capacity and eagerness to learn could be thought of as a potential audience. This explains why the magazine along with the shows are such a popular media in many countries.
The main purpose of National Geographic's website is to inform the public along with the scientific community. As seen on the home page, they strive to make their website compelling, engaging, and informative. This is evident in the many striking images they post everyday on page one. These photos, along with well written headlines, engage the browser and help to draw them into the website. Although the homepage has many links, it is designed in a way so that the browser can easily find the subject they are looking for.
The tone of this website seems to be an open-minded, exploratory and informative one. The authors of this site not only want the reader to be engaged in the articles on the site, but want them to be open-minded and think scientifically in their everyday lives.
The authors of this website use rhetorical appeals very effectively on the home page to complement the ethos, pathos, and logos found there. Many of these articles strike at the heart of our ethos as a culture, informing us of the many struggles and hardships we face. Not only is our cultural ethos reflected here, but the website also exhibits pathos by connecting with our basic human instinct of wanting to understand the world around us. By taking a scientific approach to the website, logos is clearly evident in the scientific data found throughout the website. All in all, this site seems to have found a strong connection between the three rhetorical appeals.
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6 comments:
Excellent post, Mitch. I especially like your choice of website. The National Geographic is one of those organizations where most Americans have a very set, preconceived idea of who they are and what they do. They are certainly an iconic cultural institution and it's useful to examine them and their goals independently. Your website analysis was good, especially on the three rhet. appeals. BTW, your page is looking great. That video bar is cool. Maybe you can show the class how you put it up on your page?
Hey Mitch,
I really like the post you made on National Geographic. I like how you explained National geographic and kind of what their site is about. I really had no idea they even had a website i thought they just had the magazine out. But You did a really good post on it and i liked it a lot. Oh and by the way thats cool how you figured out the videos on here, and thanks for explaining it. I had no idea you could do it so easy.
-Tiffany
I love National Geographic so I really liked your post. National Geographic definitely can appeal to almost anyone who has some sort of care about the planet. I use to get the magazines and they were always very interesting and informative. The pictures also helped get a feel for what was actually going on in the different countries. The magazines are definitely a good use of ethos.
I really enjoyed reading your post and agree with you when you say this website is not only for the scientific community but for anyone with an eagerness to learn. I myself am not normally interested in reading scientific articles but the National Geographic is a site that I could find myself engaging in. The striking images and the attracting headlines are all aspects that would draw me to this site.
I liked the Post on the National Geographic. I liked how you explained more on what the website has to offer. I enjoy National Geographic as in the shows that they have, but the web site according to you could be just as a good place to find some interesting facts.
You were very detailed in your web analysis, giving a thorough explanation of what the National Geographic is all about. I liked how you provided details of what their organization does and how you described their website, as engaging and drawing in their audience with the striking images on their site, showing a very good and thought out visual perspective. I also liked how you explained the rhetorical appeals displayed on their website, showing us in which ways they want to appeal to their audience, like for example, as you stated, using pathos by encouraging us to want to understand the world around us. Great job on your post Mitch!
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